The Story Behind Lord Jameson - A Conversation with Sarah Goldberger

The Story Behind Lord Jameson - A Conversation with Sarah Goldberger

The Story Behind Lord Jameson - A Conversation with Sarah Goldberger

Every business has a story behind it, and Lord Jameson's story is incredibly unique and inspiring. Did you know that Lord Jameson is named after a very special cocker spaniel named Jameson? Well, that special dog is owned by the founder of the company, Sarah Goldberger! I spoke with Sarah to ask her all about the importance of her business, how it began, what inspired her to create organic dog treats, and more... So, without any further ado, here's the story behind Lord Jameson!

The Wonderful Woman Behind Lord Jameson


Sarah Goldberger is the owner and founder of Lord Jameson. Sarah has always loved animals - especially dogs! Sarah has a lot of incredible work experience.

She is a member of Private Women's Only Networking Club Chief, an accepted member of Fashion Designer Rebecca Minkoff's Women Owned Business Group Female Founder Collective, and has a 20+ year background in luxury marketing with global brands.

She spent a majority of her career running marketing for the Swatch Group working on OMEGA and Rado watches, and she also devoted a few years to the nonprofit sector, where she ended up creating the very first public awareness campaign for people with Down syndrome. Not only that, but Sarah also has a decade of experience building organic human food and beverage brands, both nationally and internationally. This experience came in handy when she decided to create Lord Jameson!

Throughout the years, Sarah has inspired so many young men and women to spread positivity and to work hard. With everything she does, her end goal is to help people (and of course, dogs!) Sarah donates a portion of Lord Jameson's proceeds to animal welfare organizations throughout the US because she believes no dog should be without a human to love and feed them... She's 100% right!

When speaking to Sarah, she said, "Philanthropy is a huge part of my heart and an integral part of Lord Jameson. I have always been inspired by the experience of brands and products. With the creation of Lord Jameson, I've been able to apply my love for dogs, food, luxury, philanthropy, and wellness into one special space."

The Inspiration Behind Lord Jameson

As I mentioned, there's a really unique story behind the Lord Jameson brand! There's no 'what' when it comes to the inspiration behind the company, but it's the 'who'. Sarah's dog, Jameson, is who inspired her to create her organic dog treats brand! Jameson is a super handsome 9-year-old cocker spaniel who, like Sarah, enjoys spreading happiness and positivity. 

Jameson volunteers as a therapy dog at The Good Dog Foundation. The Good Dog Foundation has a mission to help people. They use Animal Assisted Intervention to help both children and adults heal from the trauma of disease, disability, and disaster. They're an amazing foundation and Sarah knew that she and Jameson had to get involved with them. Since becoming one of their wonderful therapy dogs, Jameson has put smiles on so many faces. He loves what he does for people and to this day, he continues to volunteer in New York.

Sarah saw how Jameson was transforming the mind and hearts of these individuals. She said, "Watching him heal a stranger in need was one of the most profound moments of my life. In that moment, I knew dogs truly had a magical way of making a human's heart smile and shine even in their darkest moments."

From then on, Sarah set out to create the Lord Jameson brand to capture that magical spark. She also wanted a way to reward dogs for their unconditional love and devotion to humans - so, what better way to do that than with some delicious (and healthy) dog treats!?


What Makes Lord Jameson Unique

There are so many different reasons as to why Lord Jameson is such a unique brand. Not only are their dog treat recipes unique, but so is their product design, aroma, and taste. Lord Jameson is fully committed to creating the highest quality products made with 100% certified organic ingredients. They don't use any GMO ingredients or artificial flavors. All of their treats are formulated with organic human-grade ingredients that are free of wheat, corn, soy, dairy, and preservatives. All of the ingredients can easily be pronounced! For a list of the ingredients used in the treats, click here!


As mentioned in a previous Lord Jameson blog, eating organic is so beneficial to your health... This goes for dogs, too! Unfortunately, there are so many different brands of dog treats that are made with tons of processed ingredients. Although your dog may find those ingredients delicious, they tend to be very unhealthy and could potentially affect your dog's health. So, it's important to know exactly what you're feeding your dog. With Lord Jameson, you know that you're giving them treats full of healthy ingredients that can benefit their health!

Dogs go crazy over Lord Jameson's organic treats, and sometimes humans do, too! Lord Jameson has received so many confessions from dog moms and dads who admit to trying the treats... @LilDoodAlfie on Instagram wrote in to Lord Jameson to say, "My hooman read the ingredients and couldn’t resist also trying one and now it looks like I have to compete for them!" So, humans, don't be afraid to give them a try - since the treats are made from all-natural ingredients, it's 100% safe (and delicious)! Read more testimonials from doggie influencer's and pet parents by clicking here.


Woman-Owned Business Tips

Throughout the years, Sarah has empowered so many young women to work harder, smarter, and to give back. Her best advice for aspiring business owners is to fail fast and fail often! Although the sound of failing may sound scary, it's super important. As Thomas Edison once said, "I have not failed. I've just found 1,000 ways it won't work." Failing is a normal part of being a business owner... When you fail, you know what not to do for the next time you try!

Sarah looks at failure as a positive experience... It's a time to learn, to innovate, to grow, to change, to become your best, and to disrupt the path everyone else is on.   Sarah says, "To be different and unique, you must overcome obstacles. It's so important to get back up and keep going. You must not be afraid to fall if you want to fly!"


If you're looking to get into the pet care industry, then here is some of Sarah's best advice:

1. Find the market opportunity before you start:

The pet industry is loaded with so many amazing products, and it's really inspiring to see how many new organic products have come to market over the past few months.


2. Do your research and find the real market entry:

Being a business owner takes a lot of hard work and dedication. So, make sure to do tons of research before jumping right into the industry!


3. Test your product concept 100 times before you launch, and put real money behind it once you have proof of concept.

You can fine-tune as you go when you are small and not as established. It is harder to make larger changes when you have an established brand.


Conclusion of The Story Behind Lord Jameson - A Conversation with Sarah Goldberger

In conclusion, Lord Jameson is more than a healthy dog brand... It's a brand full of love, dedication, inspiration, hope, life, and more. I'd like to give a quick shoutout to Sarah (@Sarah_Schleider_Goldberger) for taking the time to share her story! It's so motivating hearing how Sarah has built up this brand and how she continues to change the lives of dogs (and people!)

Lord Jameson has so many exciting projects coming up in the near future, so please make sure to follow us on Instagram @LordJameson. We look forward to making your dog happy (and full) with our treats!